ALTRA

A radically new approach to natural perfumery. Altra's vibrant, nuanced, carefully curated fragrances are inspired by the coexistence of nature and the man-made world. Using 100% natural ma...

A radically new approach to natural perfumery.

Altra's vibrant, nuanced, carefully curated fragrances are inspired by the coexistence of nature and the man-made world.

Using 100% natural materials, Altra's compositions reveal limitless routes into nature, re-evaluating what scent is and what scent can do.

Altra's collection of five genderless fragrances represent a new movement in natural scents for the modern world - responsibly made in the UK.

Female Co-Founders and lifelong friends, Beckielou Brown and Bridget Plant founded Altra from their mutual desire to create a natural scent experience that celebrated beauty in all its forms with inherent respect for the planet.

As the Perfume-Creator, Beckielou has developed a new approach to working with natural materials, after challenging herself to create evocative, conceptual scents without the use of synthetic molecules.

Beckielou's compositions explore the beautiful intersection between nature and the man-made, often referencing architecture and urban environments as the unexpected backdrops to her unique expressions of nature.

100% natural, refillable, responsible

Altra's fragrances are hand-crafted from the finest, all-natural ingredients from responsible sources, presented in an infinitely refillable bottle.

Always vegan, cruelty-free and 0% synthetic.

Altra is Profuture

Altra takes a conscious and responsible approach to every step in the creation of its fragrances; Altra calls this Profuture®.

With infinitely refillable vials and boxes made from a single sheet of 100% recycled FSC paper, Altra represents responsible consumption. Altra is a proud member of 1% For The Planet.

The glass bottles are infinitely refillable.
The boxes are made from a single piece of 100% recycled paper.
The refills flasks are recyclable aluminium, in a compostable plastic-free® pouch.
Over 90% of the packaging components are made in the UK and EU.
Altra has partnered with Handle Recycling to ensure Altra components do not end up in a landfill.
The scents are hand-blended in the UK, in a base of certified organic grain alcohol from Italy.
Altra always sources from and works with ethical and responsible suppliers, many of whom have their own community and environmental projects.